Marketing & Advertising
Media & Journalism
Tech & Start-up
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About Mattketing
Mattketing is a deep dive into marketing run by Matt Goddard, a Marketing Director, Journalist, and Creative.
Matt's experience crosses national press, start-ups and major London brands. He regularly captures The Raven - a digest of 10 talking points in martketing media and tech.
Oscars 2019 - Catching the Best Films, Round 91
My race to catch the Oscar films was on... Host or not! Here's my take on the contenders. 2018 was the first year I managed to watch every Academy Award Best Picture nominee before the award ceremony. It wasn't just a 90th edition thing - I'd been trying for years, even after a category increase...
The Candy Wrap: Christmas Ad Review 2018
EVERY YEAR I START TALKING ABOUT THE SEASON'S BEST ADVERTS, BUT THAT'S REACHING... As usual, this round-up is a non-exhaustive list that stretches from the aspirational to the ubiquitous to the entirely misjudged. The real tradition lies in the usual suspects rubbing carrots, or plush doll carrots, with the derided and unfortunate.
Personas: Chasing Major Tom - David Bowie's Other Egos
His fate remains shrouded in jewel-encrusted mystery, but David Bowie's first significant creation had staying power. The enigmatic Major Tom remained his constant if infrequent companion through accidents, addiction, life... SO RAN THE CATCHY RCA ADVERT FOR HEROES IN 1977.
Matt's Latest Writing - From Tech to Business, Finance to Film
The latest picks of Matt's recent writing on business, finance, technology, videogames, film, television, music, new media, marketing and general pop-culture.
1st July
From the latest moves on Fleet Street to emerging trends in digital journalism and media. From tech giants turning to print to the ways a digital future can safeguard a traditional past. It's a roller-coaster out there.
The Raven delivers
29 July
What's happening right now in marketing and PR and what’s on the horizon? Don't miss the regular 'Ad Beak' that celebrates the best in advertising or the yearly festive breakdown: The Christmas Ad Candy Wrap.
The Raven delivers
Tech & Start-up
Spotting tech news as soon as it appears and drawing out a narrative across multiple industries. Hand-on reviews of some of the latest kit next to the regular ‘Musk Zone’ and analysis of the latest successes and challenges in the start-up space. Follow the rise and fall and rise of tech at street level.
The Raven delivers
1st July
Green Special
11th July
The One that signs off with KFC Bucket Hats
29th July
Moon Landing Special
Every Raven, the Ad Beak highlights a recent advert or campaign that's sparkled in the nest.
Here are some favourites...
Recent #AdBeak stars
Amstel, Bridges on Bridges, 2019 (adam&eveDDB)
KFC, Colonel Robocop, 2019 (Wieden & Kennedy)
Apple, The Underdogs, 2019 (Depth Control)
Warburtons, Good Bagel, 2019 (Engine)
Vauxhall, Riches to Rags: Jack and the Beanstalk (agency: Velocity / animation: Coffee & TV)
Tech and Media
Dead Island, 2011 (Axis Animation)
Budweiser, Wind Never Felt Better, 2019 (David)
Star Wars Battlefront 2, 2017 (BBH New York)
Gears of War 2: The Last Day, 2008 (T.A.G. San Francisco)
Škoda, Doug the Dog, 2019 (Rosapark)
All-time classics
Audi, Orchestra, 2017 (VB&P)
Honda, The Cog, 2003 (Wieden & Kennedy)
Volvo Trucks, The Epic Split feat. Van Damme, 2013 (Forsman & Bodenfors)
Turner Benelux, A Dramatic Surprise ofn a Quiet Square, 2012
Commended
Volkswagen, The Button, 2017 (Adam & Eve/DBB)
Haynes Beans (mock advert from Cinesite), 2013 (Cinesite)
Samsung Galaxy, The Future, 2018 (Leo Burnett Chicago)
Royal Mail, Heist, 2017 (M&C Saatchi London)
AA, Stellar Rescue, 2019 (Adam & Eve/DDB)
EXTRAS
If you like Mattketing, take a look at some of my other brands...
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Raven Playlist
Every Raven comes with a special intro song - catch the rolling playlist here.
Matt Goddard (c) 2019
